It seems like the word 6 figures have been thrown around like hotcakes these past few years. Everyone wants to make 6 figures.
And there’s absolutely nothing wrong with that.
Don’t let anyone shame you or make you feel that it’s an unrealistic goal for you to reach for your business. I mean who really goes into entrepreneurship not wanting to make a profit or 6 figures and beyond?!
It’s been getting thrown around a lot lately because Entrepreneurs across the globe are making the money! So many businesses have hit multiple 6 figures in a years time. It’s all about how bad do you really want it and if you are going to implement the right strategies to put yourself on the pathway to hit the goal.
Of course there isn’t just “one” magic thing that’ll get you on that path. But there is one thing I do know that helps that process tremendously and you can not skip this when building your 6 figure business. And the secret is to… write a good copy!
Creating good copy, while only one element of a business' content marketing strategy, can generate thousands of dollars when done properly. Copywriting is critical to the success of a business because it allows you to encourage your customers to take a specific action while paying you in the process. It doesn't matter if you have the best product or services, if your copy is mediocre, all the work you've done will be for nothing.
Define Your Audience
Before you even begin to create content, you have to do your research and get to know and understand who you are targeting. You need to know what's relevant to your target audience. Spend time researching your target demographic and get to know them intimately before you write any copy. Your copy needs to speak to a defined market segment and no one else.
Address Their Problem
Every single prospect you encounter is looking for help to solve an issue they are having. When writing your copy, you want to address this one specific issue and demonstrate that you have a deep understanding of their struggle. Your goal is to describe their needs better than anyone else and to show understanding, empathy, and authority.
"The most important thing to remember is you must know your audience."
Explain Why Their Current Approach Isn’t Solving the Problem
As a business owner, it’s your job to get inside your prospects head and anticipate their questions and objections. You need to be able to consider every reason why someone might avoid converting on your offer and address it head-on. This is also where you want to discuss the solutions offered by your competitor and show how they won't work and why your solution is better.
Demonstrate How You Can Solve the Problem
This is where you will want to paint a picture of how their future will be different as a result of accepting your offer. It also gives you the opportunity to showcase your credibility. Outline the specific benefits they will receive and define their problem around your solution so that it seems like a natural fit.
Make the Offer
The final step in creating copy that will generate revenue for your business is making the offer. This is the point in your content where you invite them to purchase your product or service. Make sure you explain why you're charging what you are and what kind of risk mitigation you're offering. Make sure you add a bit of urgency, explaining what will happen if they don't act.
Conclusion
Understanding these key components that are needed to create great copy will help you get started on the path to copywriting success. Using this knowledge to encourage your customers to take action will help you generate more revenue for your business.
Copywriting isn’t everyone’s thing. I get it. If you know you need to improve with your copy so you can set your business up for 6 figures but not sure where to start, look into some courses to learn or delegate.
As business owners we can’t continue to be afraid to outsource tasks. It helps you save time so you can focus on other important tasks.
As a skilled Content Marketing Strategist, this is what I love to do. I specialize in strategizing and done for you content services. And I want to support you with your copy. If you would know you need this support and want to position yourself to 5 figure months consistently, book a strategy session with me so I can give you the secret formula to a copy that will have your business making 6 figures in no time.